OCTOBER

This month's colorway inspiration is
Monarch Butterflies! 

It's October, the beginning of migration for millions of monarch butterflies! They're leaving their breeding grounds and traveling up to 3,000 miles south to Monterey. Here they are featured at Pacific Grove, famous for their monarch butterfly sanctuary! 

You may already know that a dramatic 97 percent of California's monarch butterflies have disappeared since the 1980s. Now eucalyptus is used by the majority of these butterflies for roosting over the winter in the area. Studies show perhaps monarchs aren't necessarily preferring these trees, but the microclimates they provide are a compatible alternative to their shrinking native habitat. Keeping these trees can be a highly controversial issue, because eucalyptus isn't native and can be invasive as well as a potential wildfire risk.

The monarch also roosts on Monterey Cypress, Monterey Pine and coast redwood, native species that are also dwindling. Experts advise on making site-specific decisions for eradicating or preserving eucalyptus, and phasing them out over time while expanding native habitat reforestation for these important beauties.

Find your way to help the monarch butterflies here!

Photo credit: Joanna Gilkeson/USFWS

By demand, now offering untreated/non-superwash version of Merino Twist- Humble Twist in an effort to provide more sustainable yarn options!

We also have our Monterey Buttons! Select them as an add-on, and they ship with your preorder.

How it Works

A new monthly release on your terms! Preorder is open until the 15th of each month. Preorder pricing is 10% off our standard retail price. We choose an inspiration photo, and you choose one of our available yarn bases... or get a sock kit or shawl kit that includes a coordinating colorway! And unlike a yarn club, you can preorder more than one skein!

We dye your yarn, then post the new colorway before it ships. If you don't love it, exchange your preorder for store credit before it even ships out! 
More happiness- zero waste!

Here's the preorder schedule:

• Preorder available until the 15th of each month.
• Colorway created and photo posted around the 21st of month.
• Preorders ship by end of month.

Please know the colorway will be an interpretation of the photo, and not color-matched!